Friday, 21 October 2011

Types of research

In the lesson we discussed different types of research.

Qualitative

Exploring the qualities of individual texts, interpreted  broadly so as to include audience responses as explored in interviews, focus groups and so on.

Quantitate - Statistical research e.g.. questionnaires

Qualitative - Qualities of texts, peoples opinions e.g. interviews

Focus groups- bringing small groups of the target audience together to see what they think

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