In the lesson we watched all of the videos that people had produced for 'Radar Love' and we discussed what where thought were good about the video and what could be improved. The general comment that popped up with pretty much all of the music videos is that to improve the timing needed to be a little bit better as the lip synching was not always spot on.
The feedback that we got on our video was that the good bits were the lip synching, the performance, instrument choice and the pace of shots were all good but to improve we could work on the frame the shots a bit better, some of the shots are maybe a bit to long which could lose the audiences attention. another point for improvement is the variety of shots used could be wider but as the room that we were filming in is very small this was not really possible to do but when I film the main task the locations will be better so a variety of shots will be possible to achieve.
The two other areas that we assessed the video on are the following;
A) Matching tempo with action
B) Meeting audience needs
The reason that this is important is that all music videos have a certain genre and depending on that genre there are different conventions that the video can contain for example most rock videos are performance, so the audience has chosen that genre of music and they expect the the conventions of that genre, this means that it meets that audience needs.
When it comes to matching tempo with action if there is a fast beat to the song there tends to be a faster pace when it comes to the change of shots. If the beat is slower then the cuts are not as quick.
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